Le Creative Sweatshop

WEB
A#07

Constraint accessories

06/2010
The collaboration between Le Creative Sweatshop and WAD continued with issue #45♦ This time, the two creatives had as mission to create a fashion series, titled "R-evolution"♦
Apics
Amat.

Paper

  Atext

Le Creative Sweatshop decide to create a scene of characters in situation, undergoing some revolutions, whatever they might be♦ In order to transcribe in the best way possible such an atmosphere, accessories of constraint were created and incorporated into the scenes, the result of which were four photographs♦ Here the paper is treated as fabric; elements are assembled, patterned and tested on models in order to understand the paper's reaction to each model, and to use the material in the best way possible♦ Accessories of constraint were analyzed and related to anatomical plates♦ Le Creative Sweatshop took the element's conception as Haute couture, improving and playing on the concept with paper's handiness♦ Le Creative Sweatshop showed an African allegory, represented by a African girl under her accessories' duress prevent her from moving, thus denouncing the African continent' s condition♦ A second scene of Marie-Antoinette, a figure of grace and beauty, was revisited; Le Creative Sweatshop created a paper scarf, which when worn, suffocates the model's neck, reminding us of her tragic fate♦ Le Creative Sweatshop revisited China's image revolution as well, creating a virtual helmet, alluding to the journalistic censorship of the country♦ Nowadays, China tries to make up for this social phenomenon, by opening itself to the world♦ The idea is that, by representing the helmet, China perceives its own image, sent back by the world's eye♦ Finally, in tribute to Jean-Paul Gaultier, a fashion revolution is evoked by suspended flowers: a poetic and innovated vision of fashion, created with paper♦

  APDF

CRÉDITS

Photo - Mathieu Deluc Art Direction - Le Creative Sweatshop Retouching - La souris sur le gateau
Studio - Le petit oiseau va sortir Make up - Sandrine Engel Hair - André Cuesto
Style - Justine Allain Models - Benjamin, Boris, Mae & Nala Powered by - Arjowiggns Creative Paper
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