Le Creative Sweatshop

WEB
A#11

Tactile Fragrance

11/2010
A new brand of candles, PopUp, commissioned Le Creative Sweatshop for its first campaign♦
Apics
Amat.

Wood
Fig
Sweet
Water
Bamboo

  Atext

Five universes reflecting the qualities of each candle were developed. Wood, bamboo, plexiglas, candy and figs are alive in an installation, in frozen movement or in ''trompe l'oeil'' depicting the fragrance of each candle♦

CRÉDITS

Photo - Nicolas Mingalon Art Direction - Le Creative Sweatshop
Retouching - Antoine Mairot Special thanks - Maison Philippe Gravier
Thanks - Marion Broodthuis Gravier
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