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A#18

Renault twizy campaign

03/2011
For the reveal of their first urban electric vehicle, Renault entrusted LCSS to produce the advertising campaign of the revolutionary new car♦ With colored and urban tones, the Twizy is set in a surrealist and luminous scenography♦
Apics
Amat.

Paper
PMMA
Modelling clay

  Atext

The use of diverse materials, light play, and transparency are the constituting elements of these five images♦  Alternately, paper is combined with reflective materials, mixing matte and gloss to create a structured and satined feel♦  The rupture is complete with an explosion, mixing plastic, clay, and paper♦  The reflective properties of the plexiglass enhance the car's image, before passing through the final visual where night and nocturnal light enrobe the car♦

CRÉDITS

Photo - Davina Muller Art Direction - Le Creative Sweatshop Retouching - Antoine Mairot
Photo Assistant - Maud Remy Lonvis Production - The Imaginers Thanks - Olivier Migda,Stephane Perrier,Alexandra Bruel
Thanks - Jules Cairon,Renaud Morin Powered by - Arjowiggins Creative Papers
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