Le Creative Sweatshop

WEB
A#03

Hom-ative story

12/2009
For Shoes Up magazine's 24th issue, Le Creative Sweatshop created a fashion series titled " Creation At Home"♦ The inspiration of the Do It Yourself, carried by Le Creative Sweatshop, impregnates this series where materials are presented in their unmanufactured state♦
Apics
Amat.

Paper
Mirror
Wool

  Atext

The post-it was installed in reference to memories‚ while the mirrors were broken to create a game of reflections, sketching out the character' shadow♦ A paper backdrop was expanded and crumpled to create a wave where a character waddles‚ and wool is disentangled, then hooked up to the window to illustrate light♦  The main point was to create a parallel of those two progressions: the act of creation, and of life♦ Creation is a succession of actions, ideas and materials have to be found, discovered and worked on, thought about and look backwards over in order to bring the last detail to an end♦ Concerning life periods : it seemed natural to link the models ' age,  the life period which illustrates those levels of creation and to propose a parallel vision of life and a creative act♦

  APDF

CRÉDITS

Photo - Khuong NGuyen Art Direction - Le Creative Sweatshop & Khuong NGuyen
Assistant - Marie Lyse Humber Style - Claire Le Doeuff
Thanks - Régis & Hervé  
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