Le Creative Sweatshop

WEB
A#09

Stella By stella

06/2010
Stella McCartney gave exclusivity to Le Creative Sweatshopfor the presentation of her new perfume, " Stella by Stella"♦
Apics
Amat.

Paper

  Atext

Keeping with the brand's graphic identity, Le Creative Sweatshop created a monumental flower and  were required to study a new technic for its creation  In this project, paper was not faceted but handmade and hand creased in order to get a muslin depiction that is very realistic, even alive  Each creation and shape are handmade, and the work is such as a tannery  LCSS's wish was to materialized the perfume as a rose in full bloom at the apogee of its beauty A 1m30 diameter the rose and its seven petals are hung to the roof, creating an aesthetic of a frozen dynamic

  APDF

CRÉDITS

Photo - Caroline Fayette & Assayag Daniel Mayer
Art Direction - Le Creative Sweatshop
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